Opportunity in Disruption
August 9-10, 2019
Greater Columbus Convention Center
Columbus, OH

Registration   Housing   Location   Program   Sponsors   2020 AMCs Engaged


Join us for the 2019 AMCs Engaged! Conference Friday, August 9 and Saturday, August 10, 2019 in Columbus, OH!

AMCs Engaged! is tailored to meet the unique challenges of the AMC community and help professionals prepare for
the changing business landscape. Whether you're part of the leadership team of an experienced association
management company, a new owner navigating the first few years, or an entrepreneur investigating the strengths of
the AMC model, you can join your peers for a day and a half deep-diving into current trends and topics impacting
the AMC community. During the sessions, hear about potential future trends, brand forethought, and best-practice
company experiences. Your time will be enhanced by making connections with other professionals that provide
management solutions. 
See below for more information about registration, housing, and the program.

      AMCs Engaged! meeting is offered as a focused, day and a half pre-conference
prior to the ASAE Annual MeetingThis collaboration provides
  educational and networking opportunities that are not available through other
  sources and allows AMC members to gain insightful knowledge and make
  contacts that provide value year round. If you are planning to attend ASAEs
  Annual Meeting, you will need to register separately on their website. Don’t
  forget to stop by and visit AMCI at booth 609 on the exhibitor show floor!


Registration is onsite at this time.


Category Price
AMCI Member   $695.00 
Non-Member - Association Management Company*    $995.00 

*If you are with an Association Management Company that is not a member of the AMC Institute, please contact Heather Koolmeyer at [email protected] or 703-570-8955 to register for AMCs Engaged! 

Please note: Vendors/suppliers who are not members of AMCI are not permitted to attend AMCs Engaged!


The refund policy is as follows:
Cancellations received 60 days prior to meeting date will receive a full refund minus a $75 handling fee. 
Cancellations received 59-30 days prior to the meeting date will receive a 50% refund.
Cancellations received less than 30 days prior to the meeting date or cancellations received during the meeting are not refundable.

To cancel a registration, please e-mail Heather Koolmeyer at [email protected].


ASAE has several room blocks with a variety of hotels near the Greater Columbus Convention Center.
To book your hotel stay within the ASAE room block, click here.


Greater Columbus Convention Center
400 N High St
Columbus, OH 43215

PROGRAM(subject to change)


Time  Event 
1:00 - 5:00 PM  Registration
2:00 - 5:00 PM  General Session

Tidal Wave of RFPs – Are You Ready to Swim or Will You Sink?
Jaime Nolan, CAE, Skip Rock Consulting

During this facilitated discussion, we will look at: 
• Trends with RFPs – Frequency and Turnaround Times
• New Requests from Search Committees and/or Search Consultants including
questions on financial stability of the AMC 
• How will the anticipated CEO transitions impact the frequency of RFPs
• Quickly sizing up an RFP and whether it is a good fit for your firm – what
are core criteria that AMC’s can use to evaluable “Bid or No Bid”

3.0 CAE Credit Hours: Domain 3: Administration; Subdomain F: Business Planning


Time  Event 
6:30 AM - 3:00 PM Registration

7:00 - 7:30 AM  Breakfast

7:30 - 7:45 AM  Welcome and Introductions
7:45 - 9:15 AM 

Keynote Speaker  - You Have Eight Seconds, Go!

Debra Jasper, Ph.D, Founder and CEO of Mindset Digital

Mobile, custom, fast and easy. That's what it takes to meet the demands of today's digitally savvy clients. But simply recognizing this isn’t enough. You need to understand what smart organizations are doing to earn clients’ attention and loyalty. This fast moving session, led by international
keynote speaker, Dr. Debra Jasper, founder of Mindset Digital, will show
you not just what's now, but what's next, including AI, charming bots and more. 

1.5 CAE Credit Hours: Domain 3: Administration; Subdomain F: Business Planning 

9:15 - 9:45 AM Break

9:45 - 10:45 AM 

Disruption, Change, Harmonization and Opportunity for AMCs 
Moderator: Greg Schultz, CAE, EVP, Kellen

Robert Gilbert, CHME, CHA, President and CEO, HSMAI
JP Guilbault, President and CEO, Community Brands 
Doreen Burse, Vice President, Global Sales, Marriott International 

AMCs are the new model for association management. How are we dealing with change within our organizations? What are the major disruptors in our space that will impact ability to scale, deliver results
and thrive?

1 CAE Credit Hour: Domain 1: Organizational Management; Subdomain  A: General Management

10:45 AM - 12:00 PM 

Creating, Curating and Promoting Your Content
Speaker: Susan Iris, navigate 
We will review best practices in content development and promotion campaigns, focusing on how to bring
your organization’s brand to life and effectively engage with your target audiences. 

1.25 CAE Credit Hour: Domain 1: Organizational Management; Subdomain  B: Branding and Positioning

12:00 - 12:15 PM   Move Break/Lunch

12:15 - 12:30 PM 

ASAE Update
John Graham, FASAE, CAE, President & CEO, ASAE
Patricia Blake, FASAE, CAE, Chair-Elect, ASAE/Chair, ASAE Foundation, CEO, Heart Rhythm Society

12:00 - 1:30 PM  Lunch and Keynote Speaker 

 Archie M. Griffin
Born at University Hospital nearly in the shadow of Ohio Stadium, Archie Griffin has been a Buckeye his whole life. 

After serving for 11 years as president and CEO of The Ohio State
University Alumni Association, Griffin stepped back in 2015 to a
consultant role as senior advisor in the Office of Advancement at Ohio
State. During his tenure leading the OSUAA, Griffin led an expanded
effort to embrace young alumni and began initiatives focusing on
career assistance and establishing an Office of Volunteer Relations.

Known to the world as the only two-time winner of the Heisman Trophy, Griffin is also one of select group of Buckeyes to be named a three-time
All American during his playing days from 1972-1975. A member of
the National Football Foundation & College Hall of Fame and
current board of directors, Griffin is a member of the Rose Bowl
Hall of Fame, and was named the All-Century Player by the Tournament of Roses Association during the centennial celebration of the Rose Bowl in 2014. Griffin is one of two players in NCAA history to start in
four Rose Bowls.

Following his storied career at Ohio State, Griffin graduated from Ohio State in 1976 with a degree in
industrial relations. He was a first-round draft choice of the Cincinnati Bengals, where he served as
co-captain and played for seven seasons. He returned to Ohio State in 1984, and rose to become
associate director of athletics for sports before taking the leadership position at the Ohio State University Alumni Association.

Playing under the legendary Ohio State coach Woody Hayes, Griffin learned the life lesson of paying
forward in life, devoting countless hours to philanthropic causes. At Ohio State, Griffin created the
Archie Griffin Scholarship Fund, which benefits Ohio State’s Olympic sports programs. In the
central Ohio community, The Archie and Bonita Griffin Foundation Fund helps develop sports,
educational, and travel programs for youth as they inspire the next generation to dream big. Griffin
has three children: Anthony, Andre, and Adam as well as three grandchildren. Archie and his
spouse, Bonita, split their time between a home in Westerville, Ohio and another home in Florida.

Locally, Griffin has been inducted into the Ohio High School Athletic Association Circle of Champions,
which recognizes former high school student athletes who have demonstrated outstanding character
and accomplishments on and off the field. He was inducted to the National Federation of State High
School Association Hall of Fame in 1996. He was also honored in May 2015 to be the
commencement speaker during spring graduation ceremonies at Ohio State.

Legendary Ohio State football coach Wayne Woodrow Hayes famously said of Archie Griffin, “He's a better young man than he is a football player, and he's the best football player I've ever seen.”

A sought-after speaker and humanitarian, Griffin serves on many boards and foundations. He has been a Director of Abercrombie & Fitch Co. since 2000. Mr. Griffin serves as a Director of Motorists Mutual
Insurance Company, and Member of the board of directors for The Columbus Youth Foundation, and the
Ohio Auto Club.

Sponsored by: 

1:30 - 1:45 PM  Move Break

1:45 - 3:00 PM  AMCs by Size!
Discuss what's on your mind with your peers during these facilitated networking breakouts!
*We respectfully ask that you attend the AMCs by Size session that correlates to your current firm size ONLY. AMCs by Size is only for AMC members. Associate members are asked to refrain from attending. 

1.25 CAE Credit Hour: Domain 2: Leadership; Subdomain A: General Leadership 

Emerging/Small (Less than 10 Employees)
Shari Bricks, CMP, Bond Association Management
Constance Wrigley-Thomas, CAE, Essentient Association Management

Medium (11-20 Employees)
Ruth Abrahamson, Base Consulting and Management, Inc.
Ben Markens, The Markens Group, Inc.

Large (21-49 Employees)
Lynda Patterson, FASAE, CAE, President and Owner, AMPED Association Management
Leslie Murphy, FASAE, CAE, Raybourn Group International, Inc.

Extra Large (50 or More Employees)
Nick Ruffin, CAE, AMR Management Services 
Mike Dwyer, CAE, Association Headquarters 

Account Executives
JJ Colburn, CAE, President & Partner, Strategic Association Management

3:00 - 3:30 PM Networking Break

3:30 - 4:30 PM Social Selling: Is Your AMC Promoting Your Talents as a Key Value?
Speaker: Erin Fuller, FASAE, MPA, CAE, MCI USA

Building off of Debra Jasper’s presentation, we will explore ways that AMC leaders can encourage their
staff to promote their work, engagement and passion for associations via social media, leading to higher
exposure of the model and your company’s partnerships.

1.25 CAE Credit Hour: Domain 1: Organizational Management; Subdomain  B: Branding and Positioning

5:00 - 6:30 PM  AMCs Enaged! Reception
Hosted by:




Committee Chair
Keith Howard, CAE, Associations International, LLC . 

Committee Members
Ruth Abrahamson, Base Consulting and Management, Inc.
Jenny Faucher, Managing Matters Inc.
Jodi Fisher, Impact Association Management
Bill Grusich, CMP, FASAE, ALHI
Shannon Hofmeister, Community Brands
Sarah Kuhns, GMW Mangement
John Leinen, Destination Madison 
Bennett Napier, MS, CAE, Partners in Association Management, Inc.
Heather O’Steen, CAE, Professional Management Associates, LLC
Carolyn Price, CAE, CMP Management
Clarissa Russell, Association Innovation and Management
Elizabeth Schumacher, JD, Affinity Strategies 
Carly Silberstein, Redstone Agency Inc.
Yvonne vanDinther, navigate 
Tara Withington, CAE, Executive Director, Inc.
Constance Wrigley-Thomas, CAE, Essentient Association Management & Events



Thank you to our 2019 AMCs Engaged! sponsors!














Contact Heather Koolmeyer at [email protected] or +1.703-570-8955.