Join AMCI for Planet IMEX Community Day!

HX – Defining the Hybrid Experience for Today and Beyond

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UX, CX, now HX, the Hybrid Experience – how are we going to combine virtual and live events to reach goals of profitability, learning, and networking? It’s easier than you think – take the best of both worlds and understand the true value each has in moving your attendees along a customer journey. Two AMC leaders will share their stories on creatively combining live and virtual, defining the attendee journey before, during, and after the meeting, and aligning the Hybrid Experience to mission impact and business objectives. 

In this session you will discover:

• A creative look at the Hybrid Experience to learn about how these meetings are structured and the tools used to produce them.
• In three short steps, define a customer journey for each attendee segment of your meeting’s audience.
• Align the HX strategy to common business objectives such as profitability, content distribution, and growth impact.

About the presenters

Jeanne Sheehy, MBA, is Chief Marketing Officer (CMO) for Bostrom. In addition to the day-to-day corporate marketing and business development operations, Jeanne serves as the 2020 Past Chair for the AMC Institute. Jeanne creates client integrated marketing strategies focusing on growth, value, content, and digital presence tied to goals and metrics. With more than 20 years of marketing and communications experience, Jeanne is a recognized expert in integrated marketing communications, technology, content marketing, email and social campaign management, and digital strategy. Jeanne spent more than a decade in the enterprise-wide content management technology industry and in manufacturing and consumer packaging before that. She earned her MBA from Rockhurst University in Kansas City, Missouri, and her bachelor of science in business administration from the University of Missouri

Sarah Timm, CAE, CMP-HC 
Certified as an Association Executive (CAE) by the American Society of Association Executives and a Certified Meeting Professional-Healthcare (CMP-HC) by Meeting Professionals International (MPI), Sarah began her career at the Nashville Convention Center where she managed more than 250 corporate, association, tradeshows and public events. She moved to Traveltime Meetings as their Director of Meetings. In that position, she planned and implemented meetings for a variety of major national corporations and associations. She joined the American College of Neuropsychopharmacology in 2005 and worked as the Chief Operating Officer of Parthenon Management Group until 2016 when she was promoted to the Chief Executive Officer of Parthenon Management Group and Executive Director for the American College of Neuropsychopharmacology. Parthenon Management Group manages 22 national and international scientific research organizations and oversees meeting management for 5 additional clients. PMG has 49 staff and continues to grow.

Growing up outside Nashville, Tennessee on a working farm, she learned very early the value of a strong work ethic. Her father is still a full-time and successful farmer who works from sun-up to after dark doing what he loves. Her father taught her that the only way to be successful is to find a job you love and then work diligently until you are successful! From elementary school through College, she competitively showed sheep, cattle, horses, and mules (yes, mules!) From these experiences she learned, (1) she likes to win; (2) that practice and dedication does equate to success; and (3) that she never wants to clean a barn again in her life!  One of her jobs in high school was working on a mule farm. The job was to clean stalls and "break" mules everyday so that vacationers in the Grand Canyon could safely ride a mule all the way into the canyon.  While working with mules she learned that one must “out smart” these animals and constantly work with strategy.  Instilling the values of hard work and strategic thinking in her children and PMG staff is what she strives to achieve daily.