By Impact Association Management
First posted here

Many associations are facing the issue of watching their association gray out. They have recognized the need to grow their young professional market but are left questioning how to do that. It is not an easy task to grow any segment of your association but this is especially true for young professionals. Younger generations are not seeing the need as much to join associations and/or don’t have the money to put towards an organization membership. If you are ready to put in the work to grow your younger members, here are a few resources they might be looking for out of your organization.

1. Resume guidance and building. One of the top reasons that young professionals join an association is to add something to their resume. Help them do more than list the name of your organization. Allow them opportunities to get involved in leadership or volunteering. In a more basic sense, help them review their resume! As an association, you likely have people who also fall into the age range of hiring their generation. Make this a benefit by providing a resume review and guidance program. 

The nature of Association Management Companies is to “fix it”. We roll up our sleeves and face challenges every day in support of our clients as they push their missions forward.  

After the death of George Floyd and the resurgence of the Black Lives Matter movement, many of us were quick to want to identify and fix the issue. . . because that’s what we do. We fix it. But RACISM. That’s more than an issue.  It’s more than a word.

As white women, we have not and will not personally experience the pain of racism in its many loud and quiet forms.  Because of this, it is our duty and honor to recognize our privilege and leverage it to the benefit of this important movement. We’ve had conversations with friends and family about how to apply privilege in our personal lives, but the scope has broadened. How can we apply our conviction to our company and those we serve as well?