Pradeepa Siva, Director of Business Development, Selfstudy
Every association has access to a goldmine of content that can be invaluable to its members — content that advances their understanding of their profession and helps them become better at their jobs. In order to maximize the value of this content, it is necessary to deliver it in a highly personalized way — acknowledging that each member has unique information needs and preferences and little time to waste on irrelevant material. The COVID-19 pandemic has intensified the need for trustworthy, up-to-date information, regardless of its source. And as our understanding of the novel coronavirus and its implications for health, safety and business is constantly evolving, resulting in a deluge of published content, quick access to the most relevant new information is more vital than ever.
But how does an association cull through the ever-expanding knowledge base of information assets relevant to members, then target each person with the right information at the opportune time? And how does an association make itself even more relevant to members by transforming those assets into learning activities — without employing a team of professional education specialists?


US Travel Association