Companies say they are seeing more inquiries as associations seek consulting and look to outsource functions once performed by staff

July 24, 2020
By Walt Williams
This article was first posted in CEO Update

By Mike Dwyer, CAE, Association Headquarters & Paul Hanscom, CAE, Ewald Consulting

It’s not uncommon that an association board of directors will decide to take a harder look at its relationship with its association management company partner after a significant change has occurred. This could be a change in staff leadership, management fee adjustment, or shift in the scope of service. Some associations have governing documents that stipulate that a level of review is required on a given time cycle, e.g. every three years. And occasionally a particularly fastidious board member will ask when the board last performed such a review, claiming that it’s the board’s fiduciary duty to perform its “due diligence” to ensure the resources invested by the association in the services provided by its AMC are well spent.

Pradeepa Siva, Director of Business Development, Selfstudy


Every association has access to a goldmine of content that can be invaluable to its members  — content that advances their understanding of their profession and helps them become better at their jobs. In order to maximize the value of this content, it is necessary to deliver it in a highly personalized way —  acknowledging that each member has unique information needs and preferences and little time to waste on irrelevant material. The COVID-19 pandemic has intensified the need for trustworthy, up-to-date information, regardless of its source. And as our understanding of the novel coronavirus and its implications for health, safety and business is constantly evolving, resulting in a deluge of published content, quick access to the most relevant new information is more vital than ever.

But how does an association cull through the ever-expanding knowledge base of information assets relevant to members, then target each person with the right information at the opportune time? And how does an association make itself even more relevant to members by transforming those assets into learning activities — without employing a team of professional education specialists? 

Colleen Bottorff, Inbound Marketing Specialist, MemberClicks


As event planners start tackling their first all-virtual event, one crossroad they tend to come
to is...how do I engage my attendees and give them an energetic experience without being able to see them??

It’s true that some of the activities you would normally execute in-person just aren’t possible with a virtual event. That said, there are a ton of ways to translate those activities into a virtual experience, or execute something completely different!

Stephanie Glanzer, CMP, SVP and Chief Sales Officer, MGM Resorts International


Without question, the last few months have been among the most challenging that any of us will face in our careers; so
many unknowns and so much rapid change. But I’ve also been incredibly inspired by the resiliency, creativity, and passion that has emerged throughout the hospitality and meetings industries, as we navigate this new normal.

 As MGM Resorts International continues to reopen its resorts in Las Vegas and throughout the country, our first priority continues to be the health and safety of our guests and employees.

Jeff Rose, Director of AMC Partnerships, Feathr


It’s Wednesday, March 11, 2020, and I’m traveling around the greater D.C. area for client meetings. I’m washing and sanitizing my hands at every possible turn and tapping elbows and clicking heels in greeting – rather than shaking hands – but, generally speaking, most folks are not particularly concerned at this point about the novel coronavirus.

As I’m looking for a place to park downtown, I get a call from our President and he asks whether I think we’ll still be able to host our live event there the following week. I respond enthusiastically that all my meetings have still taken place and that we’ll probably fine. My response may have been colored with what most of my colleagues would characterize as “my perpetual optimism,” but, as we all know now, I could NOT have been more wrong – and, in hindsight, I am a bit embarrassed at just how wrong I was.

By Todd Marinko, Vice President, Marketing, PSAV



Regardless of what phase of reopening your state or country is in, our industry is forever changed due to the
impact of COVID-19. Social distancing, enhanced cleaning procedures, and conference calls have become part of our everyday lives.

But as we begin the return to live and hybrid meetings, what will those events look like?

David Woodward, Executive Director, Calgary Tourism

Tourism Calgary, along with our partners at the Calgary Stampede and Calgary Municipal Land Corporation (CMLC), is thrilled to unveil the renderings of the expanded BMO Centre, which will become the largest convention facility in Western Canada. The expansion will also act as a catalyst for Calgary’s new Culture & Entertainment District.

Companies say they are seeing more inquiries as associations seek consulting and look to outsource functions once performed by staff

July 24, 2020
By Walt Williams
This article was first posted in CEO Update

Association management companies say they are seeing more inquiries from associations about providing services since the COVID-19 pandemic began, with many groups either seeking expertise in subjects where they lack experience or needing to outsource services previously provided by staff.

UTSA Travel Information

Read More