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AH Client JPMA Fosters Creativity, Positivity and Kindness During COVID-19

The Juvenile Product Manufacturers Association (JPMA) is a client partner of Association Headquarters (AH). AH is a best-in-class association management company dedicated to enabling associations and societies to fulfill their missions, create value, and advance their causes, industries, and professions. AH understands association trends and best practices and has professionals experienced in management, meetings, marketing, non-dues revenue growth, technology, recruiting, finances, and more.   

JPMA has been working hard to educate and support our members, stakeholders, and other key players in our industry during COVID-19 and beyond. We aim to create an inclusive environment filled with kindness as we all navigate our new normal. Below are just a few examples of how we have been and continue to implement these crucial values.

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Hosting Association Events Amidst a Global Pandemic: Adapting to New Health and Safety Standards

By Jonathan Strauss
Strauss Association Management

Since social distancing protocols were set in place, 2020 has seen association events cancelled left, right, and centre. As social gatherings are now restricted to small groups, we have seen hotels, convention centres and other venues prepare and publish new health and safety guidelines with the pandemic in mind.

In August, I hosted an online brainstorming session with several event and industry leaders of Manitoba. This brainstorming session welcomed guest panellists from Marriott International, Laura Pallotta, Regional Vice President, Sales and Distribution, Canada and Susan Saganski, Account Executive, Global Sales Organization, to speak on their company’s handling of event planning amidst the COVID-19 pandemic.

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Close to Home: Marketing a Destination Loved by its Locals

by: Bryan Douglas (BDS)
Assistant Director of Sale
Visit Aurora

Our award-winning chefs, craft breweries, mural walls, and Rocky Mountain vistas serve as must-sees for every visitor to Aurora, Colorado. However, travel restrictions and limitations on group gatherings due to the COVID-19 pandemic has affected the flow of convention, business, and leisure travelers to our destination.

As our team discussed the road to recovery, providing locals with the tools to explore their very own backyard became a reoccurring theme. Colorado’s third-largest city, Aurora, is home to hundreds of international eateries, craft beverage locations, and thousands of trails just waiting to be discovered. Along with the resurgence of the “staycation,” our new goal was to target Aurora residents with specific advertising content alongside fun things to do within the city.  READ MORE

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6 Ways Associations Can Leverage Ad Retargeting Beyond Growing Event Attendance

By: Jeff Rose
Director of AMC Partnerships

There’s no sugar-coating it – times are really tough for associations. Between canceled or delayed events, sponsor and exhibitor drop-off, and other factors, many associations are left wondering how they’ll stay afloat in the coming months, let alone thrive. 

But here’s the key: instead of focusing on missed opportunities, shift your priorities and marketing goals to match what you can do right now. 

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Fast Data Makes Educational Programs More Agile

by: Tracy Grzybowski
Director of Marketing

For years, organizations have been focused on the concept of “Big Data,” which is having access to a large volume of customer, operational, and financial data derived from a variety of sources. By cross-analyzing these different data sets, we can extract insights that help us make more meaningful and measurable decisions.

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What is a Hybrid Event?

By Colleen Bottorff
Inbound Marketing Specialist, Memberclicks

If you’re starting to think about what events will look like in 2021 and beyond, you’re not alone. But it’s not so much a question of when we’ll be able to get together in large groups again, as it is a question of what the virtual side of events will look like.

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3 Tips to Streamline Open Enrollment in a Digitally Driven Environment

By: CBiz

HR teams and benefits administrators are being spread increasingly thin when it comes to open enrollment. Pivoting from an analog enrollment process to a digital one can substantially decrease the workload on HR teams, as well as increase effectiveness and efficiency. This is especially true in today’s increasingly remote workforce environment. Here are three tips to consider:

1. Check Your Employee Tools
As technology becomes more dominant in both the workplace and at home, employers should be using online and mobile enrollment tools more often. In fact, 66% of employers are now more digitally based than paper-based when it comes to managing employee benefits. Decision-support tools that are included in enrollment systems can be quite valuable, helping individuals and families identify the best benefits for them. Further, employees can get many answers from these tools rather than reaching out to HR, thus decreasing the burden on your HR team. Employers should also communicate cost resources and estimators that are available to employees. These tools provide an easy way for employees to calculate what their health care spend will be, depending on the plan selected, and give them time to plan for those expenses. 

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3 Ways to Engage Young Professionals

By Impact Association Management
First posted here

Many associations are facing the issue of watching their association gray out. They have recognized the need to grow their young professional market but are left questioning how to do that. It is not an easy task to grow any segment of your association but this is especially true for young professionals. Younger generations are not seeing the need as much to join associations and/or don’t have the money to put towards an organization membership. If you are ready to put in the work to grow your younger members, here are a few resources they might be looking for out of your organization.

  1. Resume guidance and building. One of the top reasons that young professionals join an association is to add something to their resume. Help them do more than list the name of your organization. Allow them opportunities to get involved in leadership or volunteering. In a more basic sense, help them review their resume! As an association, you likely have people who also fall into the age range of hiring their generation. Make this a benefit by providing a resume review and guidance program. 

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AMC Support for the Black Lives Matter Movement

Kristin Bennett, Founder & President of Nonprofit Resources &
Emma Bennett, Program Director of Nonprofit Resources 

The nature of Association Management Companies is to “fix it”. We roll up our sleeves and face challenges every day in support of our clients as they push their missions forward.  

After the death of George Floyd and the resurgence of the Black Lives Matter movement, many of us were quick to want to identify and fix the issue. . . because that’s what we do. We fix it. But RACISM. That’s more than an issue.  It’s more than a word.

As white women, we have not and will not personally experience the pain of racism in its many loud and quiet forms.  Because of this, it is our duty and honor to recognize our privilege and leverage it to the benefit of this important movement. We’ve had conversations with friends and family about how to apply privilege in our personal lives, but the scope has broadened. How can we apply our conviction to our company and those we serve as well?

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