Exciting Updates from IMEX Frankfurt 2023

IMEX Frankfurt is where the global meetings, events and incentive travel industry comes together annually for the largest trade show of its kind in Europe. From May 23 - 25, thousands of meeting planners, supplies, and others converge on the Messe Frankfurt to network, meet, get educated, and potentially buy/sell meeting planning services, destinations or software.

In order to help broaden and increase awareness of the AMC Model on an international level, AMCI has been active with IMEX for years. Part of this effort includes bringing a group of AMCI members as hosted buyers to participate. In 2023, AMCI expanded its participation at IMEX in several exciting ways.

Re-Engaging with the AMC Industry

Guest Post By Carolyn Lagermasini, CAE, President, Association & Conference Group (ACG). Carolyn serves on AMCI's Community Engagement Committee.

In 2015, I attended my first AMC Institute Annual Meeting. The event was held at the Turnberry Resort & Spa in Aventura, Florida. At that time, my fledgling AMC had 11 clients and six employees. Walking into the Annual Meeting I felt a little overwhelmed and a lot out of place. ACG was (and has always been) a fully virtual company at a time when many AMCs remained traditional. As one can imagine, this fact raised a few eyebrows and elicited unhelpful criticisms. I went to that meeting to learn how to grow my business, how to manage some of the common challenges we all have regardless of size, how to better understand the AMC industry, and to meet my peers. I walked away disappointed, wondering if there was a place for me in the AMCI community.

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