Personify and the AMC Institute Launch the Business Exchange

Personify and the AMC Institute co-curate a virtual marketplace that delivers non-dues revenue and competitive  advantage for members.

July 29, 2022– Austin, Texas – Personify, Inc. (“Personify”), the leader in technology solutions for associations, nonprofits and event organizers, and the AMC Institute (AMCI), the premier trade association for the association management company (AMC) industry, announced the launch of a next generation revenue platform called the Business Exchange. Now available exclusively to AMCI members, the collaboration represents a shared commitment to advancing the AMC industry through innovative technology tailored to meet the needs of AMC firms and their association clients.

Re-Engaging with the AMC Industry

Guest Post By Carolyn Lagermasini, CAE, President, Association & Conference Group (ACG). Carolyn serves on AMCI's Community Engagement Committee.

In 2015, I attended my first AMC Institute Annual Meeting. The event was held at the Turnberry Resort & Spa in Aventura, Florida. At that time, my fledgling AMC had 11 clients and six employees. Walking into the Annual Meeting I felt a little overwhelmed and a lot out of place. ACG was (and has always been) a fully virtual company at a time when many AMCs remained traditional. As one can imagine, this fact raised a few eyebrows and elicited unhelpful criticisms. I went to that meeting to learn how to grow my business, how to manage some of the common challenges we all have regardless of size, how to better understand the AMC industry, and to meet my peers. I walked away disappointed, wondering if there was a place for me in the AMCI community.

Although it technically began a month ago, Autumn finally feels like it is here - warm drinks in a coffee mug, crunch leaves beneath our feet, and a cool crispness in the air. Fall also means the start of member renewals.

Last week, AMCI launched our membership renewals campaign, and I’ve found that this process has been entirely rewarding. This process has been a great opportunity to connect with many of AMCI’s wonderful members. Whether helping a first-time member to activate their new membership, reconnecting with attendees I met at Annual Meeting in Orlando, or adding staff to existing memberships, I have enjoyed getting to know all our members and their needs. These connections also show me that our membership is active, thriving, and willing to engage to within our community.