CMA Wins 2020 PRSA NJ Award For Integrated Digital Campaign

PRINCETON JUNCTION, N.J.–October 20, 2020–CMA, a full-service communications, marketing and association management firm, announced today that it is the recipient of honorable mention in the content marketing (B2B) category from the Public Relations Society of America (PRSA) New Jersey Chapter’s Pyramid Awards. CMA was recognized among the best of the best in New Jersey for its Be Seen in the Best Light campaign for Amerlux, a B2B LED lighting manufacturer. The award was announced through PRSA’s social media campaign, which CMA was honored for excellence in digital marketing, content marketing, social media and lead generation. 

CMA built a cohesive, multifaceted strategy for Amerlux that included the creation of more than 70 new content pieces—blogs, press releases, guides, case studies and landing pages and included the creation of an interconnected, engaging social media and digital advertising strategy. The campaign generated more than 500 leads, 1,266 media placements and 265,662 sessions on the website.

“It is a true honor to be recognized by PRSA NJ on behalf of our clients,” said Jeffrey Barnhart, CEO and founder of CMA. “It is a testament to CMA’s talented team. On a daily basis, they set the stage for CMA’s success. For this award-winning project, the team went above and beyond—interviewing key industry players, extracting the important knowledge and synthesizing and framing it into a consumable package for different audiences.”

CMA has been recognized with more than 375 awards for client work in marketing and communications excellence.

PRSA NJ is the local affiliate of PRSA, the world’s leading organization for public relations professionals. Its nearly 300 members live and work in all corners of the state. They represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
 
Visit CMAsolutions.com and follow @CMAresults on LinkedIn, Twitter, Facebook, Instagram and YouTube.

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About CMA
CMA is a full-service communications, marketing and association management firm, which has provided its clients with award-winning and proven results for more than 30 years. To drive ROI, it utilizes its strategic solutions including branding, digital marketing, web and mobile app development, social media, public relations, advertising, collateral, association management, event planning,  publications, and advertising sales. Through its proprietary discovery process, Marketecture™, CMA offers a strategic analysis to help clients understand how they can best be positioned in the marketplace. Community is central to CMA, with more than 3,000 hours dedicated to volunteering, fundraising and pro bono services over the past three decades. CMA embraces a workplace that fosters fun and creativity for its clients and staff, from summer BBQs and team-building activities, to a pet-friendly environment. Visit CMAsolutions.com and follow @CMAresults on LinkedIn, Twitter, Facebook, Instagram and YouTube.