Guest post by Mike Dwyer, CAE – Association Headquarters, AMCI Professional Advancement Committee Chair

As announced recently, the AMC Institute has recently launched the first certificate program to elevate the proficiencies of AMC professionals in a multi-client environment. It’s an exciting and long overdue effort on the part of a small group of dedicated volunteers serving on the AMCI Professional Advancement Committee working alongside the AMC staff to address the educational needs of AMC employees.

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew.  With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase!

However, it’s likely that your more traditional engagements are on pause. As the global pandemic continues to keep many indoors and away from large in-person events, your regular member meetings and large conferences must either be postponed or pivoted to the online space.