Re-Engaging with the AMC Industry

Guest Post By Carolyn Lagermasini, CAE, President, Association & Conference Group (ACG). Carolyn serves on AMCI's Community Engagement Committee.

In 2015, I attended my first AMC Institute Annual Meeting. The event was held at the Turnberry Resort & Spa in Aventura, Florida. At that time, my fledgling AMC had 11 clients and six employees. Walking into the Annual Meeting I felt a little overwhelmed and a lot out of place. ACG was (and has always been) a fully virtual company at a time when many AMCs remained traditional. As one can imagine, this fact raised a few eyebrows and elicited unhelpful criticisms. I went to that meeting to learn how to grow my business, how to manage some of the common challenges we all have regardless of size, how to better understand the AMC industry, and to meet my peers. I walked away disappointed, wondering if there was a place for me in the AMCI community.

The verdict is in – AMCI’s new education tract – HITT on Demand – was a big success at this year’s Annual Meeting. Like throwing down an intense, fast workout, our High Intensity Interval Training sessions provide microlearning and soft skill opportunities on hot topics designed to enlighten and inspire AMC executives.