Plan for the One
This is an exciting year for AMC’s, and the associations they manage. The shutdown in the United States has lifted, business travel has resumed, and conferences are being held in person. Your staff are now tasked with guiding your associations into planning and executing these events in a still ever changing environment. While building your conferences and programming to best serve the bulk of your membership, it is important to take time to consider the outliers. Taking time to consider the consequences of each change or policy you implement will pay dividends down the road.